Tastes Like Home: As Regional Sodas Expand, Could They Lose What Makes Them Special? - Jobs & Economy - The Atlantic Cities
Foxon Park and its peers — Moxie (Maine), Cheerwine (North Carolina), Vernor’s (Michigan), White Rock (New York), Big Red (Texas), Boylan’s (New Jersey), among others — were the sodas that time forgot. As the exhaustive consolidation of small brands produced standardized American consumer products from coast to coast, they remained, against all odds, regional favorites. Coca-Cola and Pepsi became titans of the American soda market, and yet these bubbly icons of regionalism endured. Locals treasured them, former residents pined for them, and the rest of us hardly knew they existed.
Mmmmm, Cheerwine! That’s all I’m saying about soda on here though, not another word. Nope. =:ox — tanya b.